NEW
YORK, NY (January 2007) - To showcase the best in the arts inspired
by Mexico, Tequila Don Julio and The Mexican Museum are premiering Nuevo
Arte: Colección Tequila Don Julio, an exhibition featuring new
works by some of today's most innovative Mexican and Mexican-American
artists, in art-infused New York City.
Nuevo Arte: Colección Tequila Don Julio highlights contemporary
and original artwork by talented artists selected by Tere Romo, Curator
of Exhibitions at The Mexican Museum, a San Francisco-based non-profit
organization with one of the most extensive collections of Mexican and
Latin-American artwork in the country. Artists selected for the collection
were those whose works portray the highest quality of art symbolizing
the creative production of contemporary Mexican and Mexican-American
art through a variety of media-from teacups to car rim drums and blown
glass to painted canvas.
"This collection captures the cutting-edge vitality and original
content of contemporary Mexican and Chicano artistic expressions,"
Romo says.
"While we're awaiting the opening of our new building, the museum
is excited to collaborate with Tequila Don Julio to offer art enthusiasts
around the country a taste of The Mexican Museum."
The New York City exhibition of Nuevo Arte: Colección Tequila
Don Julio will be open to the public from January 12, 2007 through February
3, 2007 at White Box, a prominent alternative art space in New York
City's Chelsea gallery district located at 525 West 26th Street. Viewing
hours are Tuesday through Saturday from 11:00 a.m. to 6 p.m.
"From forging new paths of artistic expression to capturing authentic
traditions in a new light, creativity and innovation are surging out
of Mexico," says Joel Henry, vice president Tequila Don Julio,
Diageo Reserve Group. "Tequila Don Julio, the most popular luxury
tequila in Mexico, is pleased to support both emerging and well-known
Mexican and Mexican-American artists with Nuevo Arte: Colección
Tequila Don Julio."
Following New York City, the collection will continue on to art venues
in Houston, Chicago and Los Angeles. To augment the museum's permanent
collection with artists whom are not currently represented, Tequila
Don Julio is gifting Nuevo Arte: Colección Tequila Don Julio
to The Mexican Museum. The traveling exhibition will also help raise
the national profile of the museum, which is currently "dark"
while it awaits the construction of its new building in the Yerba Buena
arts district near downtown San Francisco.
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